These are just some of the benefits you can take advantage of:

- Generate excitement for new products or services
- Build brand awareness & preference
- Generate word-of-mouth excitement about your products or services
- Motivate & support your sales team, suppliers, & dealers
- Increase client & consumer inquiries
- Boost website & social media traffic
- Influence decision-makers at every level of the purchasing process
- Increase customer visits to dealers
- Have customers choose your products or services over your competition
- Keep on selling even when your sales reps can't - Canadian Music Trade is in your customers' hands on daily basis