Drum Workshop Hires Matt Wechsler as Chief Marketing Officer

Michael Raine
August 19, 2021

Drum Workshop (DW) has hired Matt Wechsler as chief marketing officer. He will oversee the company's global marketing function across the full Drum Workshop portfolio of brands, including DW Drums and Hardware, Latin Percussion (LP), Gretsch Drums, Pacific Drums and Percussion (PDP), and Slingerland. In this new role for the company focused on driving strategic growth, Wechsler will be tasked with brand management, consumer marketing, communications, digital and social media, content, customer service, education, and artist relations.

“In addition to Matt being a lifelong drummer, he brings an impressive range of experience in strategic, multi-brand marketing from multiple industries to Drum Workshop. I am incredibly excited to have Matt join our executive team leading DW through our next phase of growth,” says Chris Lombardi, CEO of Drum Workshop. “Matt’s track record for driving consumer engagement, loyalty and growth is truly a valuable asset to help us reach our future goals.”

Wechsler brings more than 20 years of senior-level, consumer, multi-brand marketing experience. He is joining DW from Marriott International where he was leading creative marketing globally. Earlier in his career he held marketing leadership roles both in-house and on the agency side, helping shape some high-profile consumer brands, including Microsoft, Verizon, Volkswagen, Ford Motor Company, Sony, and Electronic Arts. He began his career as a music journalist writing concert reviews for 7up.com and building websites for artists at Capitol Records.

“I have been a fan of DW since I started playing drums at eight years old and have tremendous admiration for all the brands in the Drum Workshop portfolio,” says Wechsler. “I couldn’t be more excited to take on this dream job bringing together my passion with my expertise. 23 years ago I sent a resume to Drum Workshop begging them for a job in marketing and today is the day that dream becomes reality.”

“I look forward to working with Don, John, Chris and the entire Drum Workshop family to continue the incredible legacy they have built. It is an honor to represent such iconic brands that continue to inspire drummers and percussionists across the globe.”

Wechsler will be based in Oxnard, CA. Drum Workshop is distributed by B&J Music in Canada.

For more information, go to www.dwdrums.com.

No items found.
Michael Raine

Michael Raine is the Editor-In-Chief at NWC, publisher of Canadian Musician, Professional Sound, Professional Lighting & Production, and Canadian Music Trade magazines. He is also a co-host of the popular Canadian Musician Podcast. Michael has extensively covered nearly all aspects of the Canadian music business, as well as the pro audio, musical products, and the lighting and production industries.