Gibson Acquires GWW Guitar Case Company

Michael Raine
January 7, 2022

Gibson Brands has announced another strategic acquisition heading into the new year. GWW (General Wood Workers), a long-standing supplier of premium cases for Gibson and other music instrument companies, was acquired by Gibson Brands at the end of December 2021.

GWW has been a family-owned business building high-end cases for instruments and other categories for over 65 years. Since 2002, Gibson has had an association with GWW, but more recently (in 2019) a more formal partnership was formed under the new Gibson Brands Management Team. Entering 2021, Gibson became the main customer of GWW, which led to the logical next step of bringing GWW into the Gibson Brands company.

“GWW has been a key partner and supplier to Gibson over the years, so this deal made sense all around,” says James ‘JC’ Curleigh, president and CEO of Gibson. “The combination of their experience and our investment will lead to continued growth and momentum together”.

“Our partnership with Gibson has gone from strength-to-strength over the past few years, leading to Gibson becoming our largest customer by far,” adds Stephen Flynn, CEO of GWW. “We are excited to join the Gibson Family to bring our expertise and ideas to the next level.”

Over the past two years (since the start of the pandemic), supply chain management has become a key focus point for brands and businesses. Not to mention the need to continually invest and innovate to create strategic advantages with vertical integration. Gibson says this move puts it in a position of strength within a key category, guitar cases.

“We are always exploring ways to leverage our partnerships beyond the basics, especially over the past year and a half,” says Jeremy Freckleton, Chief Production Officer at Gibson Brands. “This move will take our partnership to a new level of category control and innovative solutions with the combination of Gibson and GWW. We are excited to engage with Stephen, Ed, and the entire GWW Team.”

Gibson says it will take the next few months to align on integration and future business plans.

For more information, contact Gibson Brands:,

No items found.
Michael Raine

Michael Raine is the Editor-In-Chief at NWC, publisher of Canadian Musician, Professional Sound, Professional Lighting & Production, and Canadian Music Trade magazines. He is also a co-host of the popular Canadian Musician Podcast. Michael has extensively covered nearly all aspects of the Canadian music business, as well as the pro audio, musical products, and the lighting and production industries.