Jeremy Cook Joins SFM as Marketing Manager

Michael Raine
August 18, 2021

SFM has announced the hiring of Jeremy Cook in the role of marketing manager.

With over 20 years of experience in the music retail industry with Tom Lee Music, Cook has built a diverse career overseeing many facets of business in his roles as division manager, marketing manager, buyer, and e-commerce manager.

The company describes Cook as curious and creative and says he continues to challenge himself, as evidenced by his acquiring degrees in purchasing, supply chain management, and audio engineering. He nurtures his artistic talents in his spare time through music creation, illustration, photography, and video editing.

“I have had a great relationship with SFM as a retailer for many years and am very excited to now be on the inside and working at the distributor level,” says Cook. “I look forward to building a strong strategic marketing foundation that will allow the team to excel and sets them up for future success.”

As marketing manager, Cook’s role is to ensure the day-to-day marketing operations are focused on initiatives that align with SFM's strategic business growth. He'll be responsible for standardizing and communicating marketing best practices in promotions, product launches, budgeting and campaign planning for all marketing channels. He'll also oversee the framework for channel communications and will be the marketing point of contact for key eCommerce accounts.

”Jeremy brings industry experience and business acumen to the team that will allow us to continue streamlining our activities related to SFM’s business objectives and brands,” says Lisa Griffiths, Marketing Director. “Jeremy is a great fit for SFM from both a personality and skillset perspective and I’m really excited to see what he will accomplish with the team.”

Jeremy is based in Vancouver. He can be reached at or at 514-780-2070 ext. 2248.

For more information, contact SFM: 514-780-2070, FAX,

No items found.
Michael Raine

Michael Raine is the Editor-In-Chief at NWC, publisher of Canadian Musician, Professional Sound, Professional Lighting & Production, and Canadian Music Trade magazines. He is also a co-host of the popular Canadian Musician Podcast. Michael has extensively covered nearly all aspects of the Canadian music business, as well as the pro audio, musical products, and the lighting and production industries.