Korg USA has announced the hiring of Alexandra Cerasi as executive project manager. Based in the company’s corporate headquarters in Melville, NY, she will work closely with the executive team to assist and implement many areas of strategic initiatives for Korg USA’s business.  

“Alexandra’s experience in branding, sales, and product development is a great addition to our team,” says Korg USA CEO Joe Castronovo. The Executive Project Manager position will report directly to the CEO.

Cerasi joins Korg USA with more than 11 years of project and brand management experience in the fashion industry. Most recently, she served as brand manager at URBN (Urban Outfitters) where she was responsible for facilitating and executing brand vision and collaborating with senior brand directors. Prior to URBN, Cerasi worked for Kohl’s New York Design Studio where she liaised with Lauren Conrad and Conrad’s public relations team to drive social media marketing for the designer’s apparel brand. Additionally, she served in product management roles for Simply Vera Vera Wang Apparel, fashion accessories, and Elle Apparel. Throughout her tenure, Cerasi worked collaboratively with internal design teams while managing relationships with merchants and planning teams.  

Cerasi is a 2009 graduate of the State University of New York at Albany, where she earned a Bachelor of Arts in Communications and a minor in Business and Sociology.  

In Canada, Korg USA distributes Blackstar amplifiers, ColeClark acoustic guitars, Darkglass Electronics pedals and amplifiers, andSpector basses.

For more information, contact Korg USA: 866-444-9201, sales@korgusa.com, www.korgusa.com.

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