Park Howell to Present the 2023 NAMM Marketing Summit

Michael Raine
October 28, 2022

On Wednesday, April 12, ahead of The 2023 NAMM Show, NAMM Members are invited to participate in the NAMM Marketing Summit, a daylong immersive education experience designed to help businesses harness the power of brand storytelling and turn prospects into lifelong customers.

The NAMM Marketing Summit, presented by marketing veteran Park Howell, will offer all NAMM Members the opportunity to channel their unique voice to gain a competitive advantage in today’s marketplace. At the interactive, full-day workshop, participants will discover new methods, ideas, and best practices for brand storytelling to help elevate their sales and marketing in this new era of commerce. Participants will gain a deeper understanding of how storytelling can accelerate their relationships and brand, both in-person and online. In the summit, Howell will cover hot topics, such as:  

  • How to hook your audience in less than 15 seconds
  • Craft a compelling brand story with the ABT formula (And, But, Therefore)
  • Engage your customers on a deep level, where buying decisions are made
  • Create a storytelling language with your team for greater loyalty and retention
  • Lead more effective marketing with heightened brand awareness
  • Wield the five primal elements of a short story to create big impact

Park Howell is a 35-year marketing executive who coaches and speaks globally to help business leaders excel through the stories they tell. Howell also hosts the popular weekly Business of Story podcast, which Feedspot named the No. 1 business storytelling podcast for 2022. Registration for the NAMM Marketing Summit is free to all NAMM members and is now open at

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Michael Raine

Michael Raine is the Editor-In-Chief at NWC, publisher of Canadian Musician, Professional Sound, Professional Lighting & Production, and Canadian Music Trade magazines. He is also a co-host of the popular Canadian Musician Podcast. Michael has extensively covered nearly all aspects of the Canadian music business, as well as the pro audio, musical products, and the lighting and production industries.