Pioneer DJ Parent Company AlphaTheta Purchases 25% of DJ Monitor
AlphaTheta Corporation, owner of the Pioneer DJ brand, has purchased a 25% stake in electronic music reporting company, DJ Monitor. Through this strategic investment and partnership, the companies say they will forge new technological innovations and efficiencies to better serve the electronic music ecosystem.
In addition to Pioneer DJ, AlphaTheta Corporation owns Pioneer DJ associated brands such as KUVO. KUVO, which launched in 2014, aims to assist with fair distribution of royalties to electronic music creators and rights-holders worldwide. As KUVO has evolved, AlphaTheta says its investment in DJ Monitor affirms its dedication to artists through proper royalty distribution.
“Music creators are at the core of the electronic music community, so it’s absolutely vital that they get paid when their music is played publicly. Fair royalty distribution enables artists to keep making music that DJs want to play and audiences want to hear,” says AlphaTheta President and CEO, Yoshinori Kataoka. “At AlphaTheta Corporation, we’re passionate about using our technical expertise and global reach to support music creators. It’s a natural fit for us to partner with DJ Monitor, a company that shares our vision and determination to ensure artists are paid fairly. We look forward to working closely with them on the development of KUVO, among other exciting projects.”
The central purpose of the partnership between AlphaTheta and DJ Monitor is to collect and enhance the data from music played on Pioneer DJ hardware. Insights can then be shared with selected industry partners to enable more accurate payments of royalties to the music creators, and to allow clubs to understand more about the music played at their venues. Since its inception in 2005, DJ Monitor has been a leader in this field, providing a host of services to venues and events that see the value in professional music reporting.
Yuri Dokter, CEO and Founder of DJ Monitor adds, “Having pioneered club and event monitoring through music recognition technology since 2005, DJ Monitor has become the de facto standard for collective management organizations around the world, pushing transparency by providing auditable data. With club music embedded in our DNA, our partnership with AlphaTheta will create the most credible and robust system to maximise electronic music creator incomes.”
Pioneer DJ is distributed in Canada by SFM. For more information, go to www.pioneerdj.com.